Launch

Launch: An Internet Millionaire's Secret Formula to Sell Almost Anything Online, Build a business You Love, and Live the Life of Your Dreams [Audiobook, MP3 Audio, Unabridged] [MP3 CD]

Author: See details pbshopus Sign in to turn on 1-Click ordering | Language: English | ISBN: 1501226614 | Format: PDF, EPUB

Download Free Launch: An Internet Millionaire's Secret Formula to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams
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The start of everything is critically important—and every truly successful product or business starts with a successful launch. Unfortunately, most entrepreneurs put all their focus into "getting the doors open" without giving much thought to creating a great launch. However since 1996, Jeff Walker has been obsessed with creating hugely successful launches in our increasingly digital world. During those years, Jeff has created an unbroken string of amazing successes for himself and his clients. Operating tiny businesses in an almost underground society—they've collectively done over $400 million in sales. Launch is the "how to" manual for using Jeff's formula to follow their path of success—to create a product or business launch that gives you nearly-instant momentum, sales, and positioning.

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• MP3 CD
• Publisher: Brilliance Audio; MP3 Una edition (December 30, 2014)
• Language: English
• ISBN-10: 1501226614
• ISBN-13: 978-1501226618
• Product Dimensions: 5.2 x 0.5 x 6.8 inches
• Shipping Weight: 3.2 ounces (View shipping rates and policies)
• Amazon Best Sellers Rank: #48,711 in Books (See Top 100 in Books)

"Launch" is a very informative yet pretty entertaining read aimed at small-business owners or starting-out entrepreneurs.

In this book, Jeff Walker does his best to describe why and how Mr. Everyman should start their online business with speed, creating a conversation in their market and gathering feedback and even pre-sales before your product is even created.

The book describes the "old school" way of starting a business incrementally - coming out with a product after 3 years working in secret in a basement, and expecting it to sell - as "Hope" marketing, and explains why this approach has failed time and time again.

What I liked about this book :
1. First off, the author seems to really know what he's talking about. It seems that every successful business author and trainer has learned from Jeff Walker's launch strategies and he uses a lot of case studies from them, and other students that are not in the "business" niche, to back up each chapter.
I have a strong aversion for untested theories, so I was glad to read page after page of actual step-by-step advice backed up with real-life examples. The author also provides "swipe copy" (tidbits and examples of email and sales scripts that you can use in your own product launch).

2. Speaking of providing additional content, this book also references a lot of additional free resources.

Download Free Launch: An Internet Millionaire's Secret Formula to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams Download

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